Improving customer outcomes
To improve customer outcomes, it is essential to have clarity over your service propositions and to marry these with the right customers.
Fundamentally, it is about adding value to your customer relationships and to do this there are five key areas to focus your attention on. These are:
- Knowing your client and understanding their needs.
- Make it easy to do business with you by making your service tangible.
- Keep your promises, do what you say you are going to do and never over promise and under deliver. Congruence is the foundation of trust.
- Be proactive.
- Train your team to adopt the same approach to your customers as you.
To facilitate the above, it is critical that everyone has access to the right information and that your systems surface this information in a way that is actionable. Once data is housed in a structured way it can be leveraged to automate customer communications, surface business intelligence and ensure that the right people are engaged with the client at the right time. CURO is designed to capture comprehensive information about your client and can alert you to act based on your defined service promises so there should never be a reason for your business to miss a review or not deliver on promises made.